White Space begins every project with a deep dive to explore the current opportunities and challenges – both outside and inside and organization. This is about gaining ground knowledge. We will work closely with you to understand the context of what is happening on a global, national, state and regional level to provide a baseline. We dig into the truth about the circumstances as they stand. We want to learn about past successes and failures – the more we know, the better we can do. Discovery is not just designed to help us understand who you are, it is also designed to help you better understand who you are, why you matter and how you may be perceived. The point of this phase is to get clear about what change you seek to make.