Communications, Engagement, Identity, Strategy
About This Project

Spark, Place of Play

Spark is the next expression of the Minnesota Childrenís Museum of Rochester, redesigned for a new location as a vital community resource for play, discovery, innovation and creativity for all ages.

In this project, we partnered with the Rochester Childrenís Museum to launch the organization into its next stage of growth. We came alongside the executive director, board and key stakeholders to rename, rebrand and expand the scope and focus of the organization for a new location.

At White Space, we are deeply invested in the wellbeing of our community. We believe it is critical that children, families and people of all ages have opportunities to discover, explore and play. To get behind an organization that aims to provide these vital learning opportunities made us eager to bring our hearts and talents into this project, so much so that Sarah began this project as a volunteer.