Limb Lab is an independently owned and operated boutique orthotics and prosthetics company in Minnesota and Wisconsin, providing personal, creative and cutting edge solutions to the functional challenges of limb loss and injury.
Limb Lab was a blank slate. They needed their brand developed from scratch to tell their story. We took them through our entire branding process, including developing their purpose, values, promises and value proposition. We flushed out the elements that the founders wanted to create their culture, build their brand strategies and positioning and created their design elements.
The logo we developed clearly illustrates their purpose: to connect and create. Their brand elements are clean, modern lines connected through traditional elements like wood and bolts. Additionally, we ensured their brand message, whether through print and digital collateral, their offices, website and communications with physicians, clients, staff and the community shares their dichotomy of personality.