Heart of the City encompasses the core of downtown Rochester and the essence of Destination Medical Center. It is designed from the ground up to elevate both the patient experience and vitality of the city of Rochester. Heart of the City extends and enhances public spaces to create active and engaging experiences for residents and visitors throughout downtown Rochester.
In this project, we were subcontracted by Coen+Partners to create work for Destination Medical Center specific to the Heart of the City initiative. We served as the branding and communications team, working primarily on effective communications and community engagement. Over the past year, we have cooperatively hosted over 60 events with Coen+Partners for Heart of the City.