Doc’s Recovery House

Communications, Engagement, Identity, Strategy
About This Project

Doc’s Recovery House

Doc’s Recovery House was born out of a desire to fill one of the community’s most pressing needs – providing stable housing for those who need a “safe and sober bed” before checking in to a substance treatment program. It’s a treatment center for people that are on waitlists to get into actual treatment centers – people who need help direly, but were slipping through the cracks of the system.

After being located inside Oxbow Park for over a year, the Doc’s House team recently expanded their footprint to include the former Crossroads College campus in southwest Rochester. In recognition of their journey, they wanted their branding to better reflect their mission and vision — and with the help of a Keep it Local grant, we were able to partner to give Doc’s a complete brand overhaul.

We worked side-by-side with Tori Utley and the entire Doc’s team to gain a deeper understanding of who they are, truly getting to the core of what their mission is. Those conversations led us to craft a brand with warmth, dignity and strength, reflecting the positive relationships created within their walls.

During our research process, we were especially drawn to the evergreen tree outside of their Oxbow campus, welcoming all comers to a place of healing and restoration. That tree now lives in the main logo we created – a symbol of growth and openness, that found its way into nearly all the digital and print documents we created with them.

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