Blue Plate Diner

Communications, Identity
About This Project

Blue Plate Diner

Blue Plate Diner is the newest project of Dennis and Lynn Wong, two titans of the restaurant industry in southeast Minnesota. After running the famous Wong’s Cafe for decades, they’ve spent more time focusing on their coffee shop on Elton Hills Drive. Recently, they were able to add a full kitchen and subsequently rebranded to Blue Plate Diner.

Dennis came to us in need of a few website tweaks – but after he, too, received a Keep it Local grant, we were able to give a full overhaul, plus more.

We enlisted creative support from Tiffany Alexandria from Choo-Choo-ca-Chew for fresh photography, and Maggie Sonek to support our storytelling, while we updated the actual layout and design of the refreshed website and take-out menu design. On the website, we incorporated an online ordering system – an absolute essential piece of infrastructure for restaurants in the pandemic era – and streamlined their layout for PC and mobile devices. We also left the client with a package of social media content, just to make sure their voice was consistent across all platforms.

For more information (and to check out our finished product!), head to