Branding Workshop

Brand Workshop

Branding is the process of self-discovery.

What does your company do, why do you do it and who should care?  Simple questions, right?  Every organization needs to go through branding at some point – and usually more than once.  But effective branding means you sit down and take the needed time to build a strong brand foundation to ensure you communicate with authenticity, clarity and consistency.  

Brand Workshop Benefits

Our Brand Workshop benefits entrepreneurs, startups, small businesses, CEOs and marketing teams who seek clear communication of their brand.

During the course of our Branding Workshop, we will explore these four brand-building foundational elements:


Brand Purpose is the reason the company exists. It connects employees emotionally to their job and moves the organization toward a future vision.


Brand Promise is the central benefit that the brand commits to deliver consistently to its customers. It is what motivates them to use your product or service.


Brand Personality is a set of human characteristics that are attributed to a brand. These characteristics are what makes you relatable to your consumer. 


Brand Positioning defines a unique space in the market for your brand. It establishes how your company will differentiate itself in customers’ minds.


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Through brand strategy and design, we craft experiences that connect with the heart of the consumer.

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STE 305 1/2 A
Rochester, MN 55902